Google Workspace vs Microsoft 365: Which Is Better for Small Business?

Google Workspace and Microsoft 365 both promise to run your business — but the right choice depends on your team size, technical comfort, and existing workflows. Here's how they compare.

By Wisdom Snake Editorial Team | Published June 2, 2025

How Google Workspace and Microsoft 365 pricing actually compares across plans Which suite wins on collaboration, storage, and admin control When Office file compatibility tips the decision toward Microsoft A clear recommendation for small teams, freelancers, and growing businesses Two Ecosystems, One Workforce Google Workspace and Microsoft 365 are the two dominant business productivity suites. Together they provide email, document editing, storage, video calls, and team messaging under one subscription. For most small businesses, the real question is not whether to use one, but which one fits how your team already works. Both have matured to the point where neither is obviously inferior — the right choice depends on your existing tools, the file formats your clients and partners use, and how much technical management you want to take on. Pricing: Closer Than You Think At the entry level, both suites start at roughly the same price. Google Workspace Business Starter costs $6 per user per month and includes 30 GB of pooled storage and Google Meet for video calls. Microsoft 365 Business Basic starts at the same $6 per user per month with 1 TB of OneDrive storage, Teams, and access to Office apps in a browser. The gap widens when you need desktop apps. Microsoft 365 Business Standard ($12.50/user/month) includes downloadable Word, Excel, PowerPoint, and Outlook. Google Workspace Business Standard ($12/user/month) includes 2 TB of pooled storage and upgraded Meet features but still relies on browser-based apps and the Google Docs suite. If your clients regularly send you .docx or .xlsx files that require tracked changes, formatting fidelity, or complex macros, Microsoft 365 desktop apps are significantly more capable than Google Docs for handling them without conversion issues. Collaboration: Google's Strength Google pioneered real-time collaborative editing and it shows. Multiple people can edit a Google Doc simultaneously with low-latency syncing, and the version history is granular and easy to navigate. Google Slides and Sheets behave the same way. Microsoft has made major improvements to co-authoring in Word, Excel, and PowerPoint — both in the desktop apps and in the browser — but edge cases around conflicting edits are still more common than in Google's ecosystem. For teams whose primary workflow is creating and editing shared documents together, Google Workspace remains the smoother experience. Storage: Microsoft's Advantage Google Workspace pools storage across your organisation. Business Starter gives you 30 GB shared across all users — a significant limitation for teams that regularly share large files. You need to jump to Business Standard ($12/user/month) for 2 TB pooled storage. Microsoft 365 Business Basic gives every user 1 TB of OneDrive storage from the cheapest plan. For a five-person team, that is 5 TB versus 30 GB — a meaningful practical difference if your team stores videos, design files, or large datasets. Email: Effectively Equal Google Workspace uses Gmail with your custom domain. Microsoft 365 uses Outlook with Exchange. Both are reliable, spam-resistant, and support mobile apps, shared calendars, and alias addresses. The choice here mostly comes down to personal preference — Gmail's interface versus Outlook's more structured, folder-oriented layout. Admin, Security, and Compliance Both suites offer enterprise-grade security including two-factor authentication, mobile device management, data loss prevention, and audit logs. Microsoft has a longer history in regulated industries (finance, healthcare, government) and its compliance tooling in Microsoft Purview is more mature. For most small businesses, both are more than adequate. Whichever suite you choose, enable two-factor authentication for all users on day one. A compromised email account is one of the most common entry points for business fraud and data breaches. Which Should You Choose? Choose Google Workspace if: your team is primarily remote, you…

Frequently Asked Questions

Can I use Microsoft Office files in Google Workspace?

Yes. Google Workspace can open, edit, and export .docx, .xlsx, and .pptx files. However, complex formatting, macros, and certain features may not transfer perfectly. For light editing of Office files, this is usually fine. For heavy formatting or macro-dependent spreadsheets, Microsoft 365 handles them more reliably.

Does Microsoft 365 Business Basic include desktop Office apps?

No. Microsoft 365 Business Basic includes web-based versions of Word, Excel, and PowerPoint (via a browser) but not the desktop applications. To get downloadable desktop apps you need Microsoft 365 Business Standard or higher.

Can I switch between Google Workspace and Microsoft 365 later?

Yes, migration is possible, but it involves migrating emails, contacts, calendars, and files, which can be time-consuming for larger teams. Both Google and Microsoft provide migration tools, and third-party services exist to help. Starting with the right platform for your team avoids this pain.